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Generative Engine Optimisation
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What is Generative Engine Optimisation & 7 Tips to Optimise for GEO

by Anwesha Acharyya
written by Anwesha Acharyya

Introduction to Generative Engine Optimisation

The SEO landscape is changing rapidly with the inception of new-age generative engine optimisation(GEO). The traditional SEO is now replaced by the GEO experience, which increases the online visibility of startups, businesses, brands, and others. GEO entirely focuses on content alignment with generative AI through E-E-A-T and schema markups. 

Latest research shows that AI overviews appeared for nearly 13.14% in March 2025. That means, brand or startup owners must optimise their content and web pages to get noticed by AI and search engines. In today’s blog, you will understand how to optimise your web content, tips for generative engine optimisation, benefits, and other relevant information. Keep reading!

Generative Engine Optimisation Definition

Generative engine optimisation is a practice of making your website, data, and content discoverable and citable by AI. The generative engines include ChatGPT browsing, Perplexity, Gemini, etc. Instead of only relevant keywords, now you can optimise and reshape your web pages so well that generative engines can extract required data from your site and recommend it under the SERP AI overview box. 

In simple terms, generative engine optimisation includes on-page clarity, original data, proper citations, author bios, etc, with structured signals (schemas) and content formats. Using these metrics helps AI to read and trust your website. The simple equation here is: 

E-E-A-T + structure schemas + trustworthy content = generative AI feature

How Does Generative Engine Optimisation (GEO) Work?

Generative engines pull out data from multiple sites to compile answers based on credibility, freshness, clarity, and consistency. Web pages with more readable structures (headings, bullets, tables, FAQs, etc) are more likely to be used in the AI overview or GEO overview box. 

At a very basic level, GEO helps to make your content AI-friendly. It indicates: 

  • Writing short and authoritative answers for common user queries.
  • Using clear structures like headings with relevant keywords, lists, tables, bullet points, FAQ sections, etc. These help crawlers and AI models to understand your web content seamlessly. 
  • Including reliable citations, author bios, references, etc, to increase trustworthiness. 
  • Controlling metadata, canonical tags, snippet-friendly excerpts, etc. 

GEO vs SEO: Main Differences

GEO is not entirely different from SEO, but an updated version with AI readability. Here are the major factors that differ between them. 

Factors Generative engine optimisation Search engine optimisation 
Objectives Focuses on AI-generated overviews on ChatGPT, Perplexity, Gemini, Claude, etc. Focuses on web page ranking on traditional search engine pages. 
Optimisation focus Focuses on facts, entity, structure, evidence, etc. Focuses on keywords, backlinks, technical health, etc. 
Style of content Prefers concise and answerable sections, including FAQs, checklists, tables, etc. Prefers comprehensive guides. 
Success metrics Measures how often the content is featured in AI snippets. Measures the traffic and conversion. 
User interactions Users receive several cited sources, which reduces the click rate. Users need to click on the individual link given on SERPs.

Benefits of Generative Engine Optimisation

  • GEO helps to earn citations in AI overviews. 
  • It captures “zero-click” attention from users or target audiences. 
  • It brings faster decision-making through reliable citations. 
  • GEO is also useful in voice search and multimodal response creation.
  • Generative engine optimisation increases how AI assists in search engine optimisation.

7 Tips to Optimise for GEO

  1. Use an appropriate SEO plugin to boost search engine optimisation.
  1. The keyword is the main factor for any search intent of users. Find relevant keywords with the help of tools like Semrush, Ahrefs, Google Keyword Planner, etc. 
  1.  A well-structured content is the key to making your web page or content AI-friendly. Break your text content into small and concise paragraphs. Use tables, lists, Q&A formats, proper headings and subheadings, etc. 
  1. Always keep the technical health of your site at its optimum stage. You must consider page speed, crawlability, etc. 
  1. Focus on multimedia content, like images, videos, infographics, etc, along with text. AI understands multimedia files and refers them to your target readers. 
  1. Authority is one of the most important pillars in AI optimisation or generative engine optimisation. Use citations, add relevant sources to your content, and incorporate data, stats, or quotes of experts. 
  1. Aim at purchase-intent questions like where to buy, where to find, etc. The generative engine prefers to answer those questions with brand recommendations. 

Wrap Up

Generative engine optimisation is not replacing the complete search engine optimisation; rather, it is expanding the AI relevance side as well. GEO is the extra layer of search experience, which helps your content to be a trustworthy source in the AI overview. Use an appropriate answer-first approach with relevant structure in your web content. 

Need help with GEO content? Creators’ Space, a generative engine optimisation agency, helps brands and startups to draft content suitable for AI readability. Contact us today for GEO-relevant web design, content creation, and your brand’s social media management to keep you ahead in the AI competitive era.

FAQs

  1. Is GEO really helpful?

Yes, GEO is an important part of the online presence of businesses or brands. Your business website may get cited directly in the AI overview on SERP. 

  1. Does GEO affect the user interaction on Google search pages?

Yes, GEO has a great impact on user interaction. Users can directly get the source of their queries, which reduces the number of clicks. 

  1. Is E-E-A-T relevant to the GEO?

Yes, AI always prefers and showcases trustworthy information and content. So, you must share reliable and personal experiences along with proper author data and citation. 

  1. Which are important factors to measure the GEO-relevant keyword performance?

Several metrics are available to measure the keyword performance, which are suitable for GEO. These are the average CTR, clicks, and positions of the websites, among other metrics. 

  1. Which are the most popular generative engines these days?

In this AI-driven era, several generative engines are available to users. Some of those are Claude, Gemini, ChatGPT, Perplexity, etc. 

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AI Snippet Optimisation
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How to Optimise for AI‑generated Snippets for 2X Growth of Startups

by Anwesha Acharyya
written by Anwesha Acharyya

Introduction to AI Snippet Optimisation

Google search is undergoing one of the biggest transformations in decades. AI snippet optimisation is the foundation of users’ search experience. According to a recent study by Semrush, Google AI overviews appear in nearly 14% of user queries in March, which is 6% higher than in January 2025. Besides, informational content with the latest data and stats is getting 88% AI exposure.

 Another study has revealed that AI overviews have replaced nearly 83% of traditional featured snippets. That means big brands or service providers can optimise their web pages and content well and get featured in the AI overviews on SERP. The impact is very clear that the organic click-through rates(CTRs) have decreased by more than 30% when an AI summary appears against the query. 

60% of consumers are now finishing their searches as well without clicking any further links because they are getting a compiled response from AI, which is sourced from multiple sites. For startups, e-commerce stores, and marketers, the AI snippet optimisation is not just an adaptation; it is a way of survival in an AI-driven world. This guide will show you how to stay ahead of the competition to get noticed by the target audience. 

What are AI-generated Snippets?

AI-generated snippets(AI overview) are a compiled response from multiple sites, which is right at the top of the SERP(search engine result page). Previously, traditional featured snippets were a single response from a top-ranked web page. 

Instead of a single site-based response, AI crawls through multiple sites with the information. It uses a Large Language Model(LLM) where several sites are compiled to show well-structured and conversational answers to the users’ queries. The AI snippet aims to share a quick and accurate answer to the user. 

Key features of the AI snippet optimisation (AI-generated overview)

  • Dynamic: Answers are cited from multiple sources with structured data. 
  • Interactive: AI snippets include FAQs, Q&A formats, conversational prompts, etc, for users. 
  • Contextual: It offers step-by-step guidance where required. 

Note: When you run a digital marketing agency, e-commerce store, or any kind of business, you must optimise your business website with proper AI optimisation strategies. 

How to Do AI Snippet Optimisation?

There are several ways to optimise your content to get visibility in AI overviews or AI snippets. 

  1. Strategy-based schema markup
  • Schema markup is a specific language that search engines understand well. With a scheme-based structured data, AI can easily read about the content. 
  • Service schema are suitable for business agencies like digital marketing agencies, content writing agencies, etc. 
  • FAQ schema is highly suitable for client-specific queries. 
  • Product schema is used for e-commerce stores. 
  1. Structured data for clear content
  • Use bullet points for step-by-step guides.
  • Add subheadings with relevant keywords. 
  • Highlight key statistics in bold letters for better readability and accessibility. 
  1. Target conversational queries 
  • AI snippets prioritise natural and simple language. For example, you can write “what is the best web design company for startups” instead of the simple keyword “web design company”.
  • Try to incorporate long-tail keywords for better AI readability. 
  1. Optimise for “People also Ask” section
  • Answer direct queries readers ask on several platforms like LinkedIn, Quora, Reddit, etc. 
  • Draft the answer within 4o to 60 words. Make it crisp and concise. 
  • Add CTA for better engagement. 
  1. Latest updates for content
  • Refresh old blogs or web pages with the latest keywords, stats, etc. 
  • Update service offerings. For example, if you were offering simple social media management, you can now offer AI-powered special media management. 

Personalised Tips for AI-generated Snippets for Multiple Sectors

  • Startups: Always use the relevant FAQs schema to respond to several queries from potential investors and target clients. 
  • Business owners: Update your business homepage with location-based structured data. 
  • E-commerce stores: Highlight top sellers. Add product and review pages with proper optimisation. 
  • Content marketers: Draft blog posts, articles, etc, in a Q&A format for higher AI snippet chances. 

Note: These are a few basic suggestions of different sectors. Every sector may have its own way to personalise the optimisation strategy for a better AI overview. 

Common Mistakes to Avoid in AI Snippet Optimisation

As the AI snippet optimisation is becoming an integral part of any business or service provider, there are some common mistakes as well. Have a look at these common mistakes that may reduce the chance of standing out in the AI overview. 

  • Overstuffing keywords 
  • Ignoring mobile optimisation (more than 70% AI overview comes from mobile searches)

Bottom Line

AI-generated snippets are not just a passing trend in recent days. It is the new standard of search generative experience. Any new startups or businesses must blend excellent content, keyword strategies, schema markups, and precise technical implementation. In this way, standing out in AI snippets will be easier. These strategies will help you to dominate SERPs in 2025 and beyond. 

So, are you ready to optimise your business presence for AI overviews? We, at Creators’ Space, offer quality services with the latest strategies for better AI readability. Contact us today and boost your business with AI-relevant services!

FAQs

  1. How do AI snippets increase my business visibility?

AI compiles multiple sites and creates a structured response for the users’ queries. If you can optimise your web pages and content for AI in a structured and conversational way, AI can showcase your content and site directly in the overview box.

  1. How can a schema help an AI overview?

Schema interprets the content for AI. Using specific schema structures helps to feature in Google AI snippets. 

  1. Are long-tail keywords suitable for AI snippets?

Yes, long-tail keywords are suitable for AI overviews. These create a scope of conversational context, which increases the AI readability score to be featured at the top of SERPs. 

  1. How often should I update my content?

Updating content is the best practice to stay ahead of the competition. It will be better if you can update your content every 3 to 6 months with the latest data, fresh keywords, and updated services. 

  1. What are the common mistakes business owners make in AI optimisation?

Several mistakes can cause the downfall of the chance of the AI snippet feature. Overstuffing the keywords, unorganised data, no specific schemas, ignoring mobile optimisation, etc, are some of the common vital mistakes made by business owners. 

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